This project is addressing a new character for the Flagship Store of an insurance company in Athens called ‘Orizon’.
This interior design employs digital fabrication technologies for representing a brand, as a 3-dimensional logo, which lines extend and are integrated into different types of scales and the overall Architecture. The concept is to mirror the space on a seamless horizontal plane, implying the idea of horizon (ORIZON, Greek), which evokes the company name.
These line concepts extend onto a smaller scale applied on all furniture pieces, which we designed specifically for this space, with details of scoring, following the same nature of geometry on hard and soft material. A staircase organized by cantilevered steps is connecting the new space to the rest of the building, underlining this feeling of hovering as an experience of a passage. The overall space is strongly white with a feeling of a surgical room contrasted by a black wall, which frames the new company logo.
There are 4 themes that organize and reflect the space: the ceiling, the floor, the staircase and the 5m new logo on a black wall. The outlines of the four clouds hovering from above are reflected as metal inlays on the floor, implying the idea of the ‘horizon’. The reflective architectural materials give the impression of a mirrored space on an endless horizontal plane.
200 m2 | CLIENT: Insurance Office 'ORIZON' | Amalias 29, Athens, GREECE | PROJECT BUDGET: 240.000 € | APPLICATION/CONSTRUCTION: CNC, Water Jet, Lasercut.